For Tena Crock, finding ways to support both the online and offline worlds is crucial to marketing success. As Online Marketing Director supporting e-commerce direct-to-consumer marketing for Step2 Direct, she sees the lines between online and offline blurring more every day – and sharpening her own focus on the ultimate inevitable merging of the two. Tena came to the online arm of the toy maker and marketer from Insurance.com, where she worked for seven years in various roles including Website Manager, Affiliate Manager, and Project Manager. Her perspectives on eCommerce strategies have been featured in MarketingSherpa, the Wall Street Journal, Entrepreneurial Insights, and Inc.com.
