Sucharita Mulpuru is a Vice President and Principal Analyst at Forrester serving eBusiness and Channel Strategy Professionals. She is a leading expert on eCommerce, multichannel retail, consumer behavior, and online shopping trends, as well as a noted authority on technology developments that affect online commerce. Her research for Forrester covers eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. Prior to joining Forrester, she was the Director of Marketing at Saks Fifth Avenue, where she managed customer acquisition, retention, and market research for the $2 billion retailer’s online channel.
