Sten Hallock, Senior Manager, Online Marketing for Samsung Electronics, manages the brand’s home entertainment presence within the digital space. From rallying Samsung’s TV Facebook community to developing and aggregating content across channels, Sten’s focus is to provide a rich, consistent brand experience. Since arriving at Samsung 16 months ago, he has transformed the approach to digital campaigns, built a Facebook community of more than a million fans, and reinvented the company’s content architecture to efficiently deliver value and address consumer needs online throughout the purchase journey. Over his 17-year career, Sten has worked with consumer electronics and technology leaders from IBM, Intel and Verizon to Philips, LG and Samsung.
