Rebecca Lieb is an analyst at Altimeter Group covering digital advertising and media, encompassing brands, publishers, agencies, and technology vendors. In addition to her background as a marketing executive at major media companies, she was VP and Editor-in-Chief of the ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch. She’s written two books on digital marketing: The Truth About Search Engine Optimization (2009) and Content Marketing (2011).
