Pat Duncan is Senior Vice President of eCommerce for Helzberg Diamonds, where he oversees the company’s digital strategy, including Internet, mobile, and social commerce. He is also responsible for customer care, an area where his work is informed by the perspective that there is no longer a distinction between online and offline – only a single customer experience across channels and devices, and a mandate to elevate that experience by leveraging the unique nuances of every channel and device. Prior to joining Helzberg, he worked for the digital agency Rosetta and the retailers Jo-Ann Fabrics and OfficeMax.
