Matt is a partner with Booz & Company’s Communications, Media & Technology practice. Matt has 15 years consulting experience working with clients in consumer packaged goods, retail, marketing services, and media. As marketers engage customers along their full path to purchase, they are building capabilities to drive enhanced customer centricity by better integrating content, applications, and social media into their marketing toolkit. Many of these opportunities require better integration across traditional silos to build new capabilities, from consumer and shopper insights, to advertising and branded entertainment, to promotions and shopper marketing, to ecommerce.
Matt is a frequent speaker at industry conferences (e.g., ANA, GMA, IAB, PMA, Path to Purchase Institute, M2W) and has published numerous articles in leading publications such as Advertising Age, Strategy + Business, CMO, and GMA Forum.