With a passion for consumer behavior and all things social, Lora Winning Schaeffer brings a sense of energy, intelligence, and discovery to her role as Executive Director of Social for top marketing agency Resource. During her time there, Lora has evolved the vision of Social as merely a marketing channel to a powerful engine that can fuel long-term business value through forward-thinking initiatives. Her team works with many of Resource’s Fortune 500 retail clients. Her long history in retail includes marketing roles at The Limited, Victoria’s Secret, and, most recently, Director of Marketing for the successful Limited Brand sub-brand VS PINK.
