In the United States today, tens of millions of people are talking publicly about what they watch on TV via realtime social media, especially Twitter. From the consumer perspective, TV has organically become an interactive medium. From a business perspective, the sudden presence of an at-scale realtime audience feedback loop creates massive new opportunities and challenges for content producers and marketers. Based on work from Bluefin Labs, a social TV analytics company, Deb Roy highlights some ideas and trends in this emerging space.
Neville covers three guiding principles for how to have connected conversations with the new consumer and unveils new products that will support your strategy.
Jonathan Wolf shares Bazaarvoice’s vision for how media and advertising can bring brands, retailers, and customers closer together…and how Bazaarvoice Media is building products to help this convergence.
To keep pace with change in social today, you’ve got to be set to turn on a dime at any time – which is exactly what Bazaarvoice does best. CEO Stephen Collins talks about how social has changed dramatically in the last year, and how Bazaarvoice has changed with it, putting new leadership, strategies, and products in place to better serve our clients.
As interactions between people and things increase and as all the information in the known universe becomes more readily accessible, everything is going to change. John Battelle explains the changing nature of media, marketing, and agencies and the impact that will have on everything from how you buy media to how you set your home thermostat.
You’re standing at the heart of the transformation in marketing. Organizations are reshaping the ways they do business as people become more connected with each other and with brands. Listen to Don Tapscott as he explains how to be successful in marketing in the connected economy.
Nobody today knows more about what consumers need to hear and where and how they need to hear about it than consumers. According to EVP Lisa Pearson, the sooner companies recognize this new reality and act on it, the sooner they’ll see more success in creating awareness, building brands, and fostering stronger, longer-lasting ties with consumers.
There is a lot of interesting innovation happening in eCommerce today in marketing, merchandising and post-transaction experiences that leverage social and mobile channels. Sucharita walks us through 21 case studies and examples from some of the most interesting players out there that anyone can copy.
The Social-Powered Omnichannel: The Future of Retail Differentiation
Marketers are more connected to customer experience than ever before. In an ever-evolving industry with changing consumer behavior, the most successful brands chart, test, learn and adapt in an effort to deliver exactly what the customers want.
Retailers across industries are relying more on social to attract and retain top-tier customers. Loyal customers are the best advocates, helping drive engagement through enthusiastic participation in customer-community activities.
When retailers collaborate with vendors to better serve consumers, vendors get greater brand awareness and retailers get differentiated sales support.
Word of mouth is not a new concept. Brand champions can make your business. Vocal detractors can break it. Once you’ve identified these people, the next step is tailoring communications to reward loyalty and to acknowledge and address concerns.
Real-Time Brands: Creating Breakthrough Growth with Social
Traditional media plans are giving way to the convergence of paid, owned and earned media. Consumers no longer delineate between the three but rather move fluidly across all of them during the buying process. Syndicating consumer content across retail sites gives brands unprecedented access to consumers and enables them to deliver compelling messages across the shopping journey.
Consumer opinions directly affect the bottom line. Brands that listen to consumers and apply what they learn to refine their products have fewer product returns – and more returning customers.
Brands and retailers are using social to open the lines of communication with each other and with their customers. The result? More communication through sales channels pays off in greater brand awareness for manufacturers and more sales support for retailers. And the big winners are consumers, who get more of what they need to make their purchase decisions.
American Express will share how social relationships – on Facebook, Foursquare, Twitter and more – have become powerful manifestations of the core American Express brand values of community and membership.
At the store, on the site: What’s the difference? Not much, anymore. In-store media is expanding rapidly through kiosks, tablets, digital signage and other store resources. For brands, this expansion is a growing opportunity to influence shoppers with rich relevant content through an omnichannel experience.
Revolutionary Leadership: Reinventing Your Business Around the New Consumer
Authenticity is a must for consumer-generated content. With consumers relying increasingly on reviews, the stakes are too high for a business to allow fraudulent consumer content to appear even briefly. Financial-grade fraud and triangulation strategies are vital to detect and eliminate compromised content.
Measuring true ROI necessitates being social where shoppers are buying, focusing the conversation around specific products and services, and knowing the right elements to measure. Learning the right formula and applying measurement effectiveness across all points in the customer buying cycle can deliver the financial ROI that business stakeholders now seek.
Booz & Company will share how social is going beyond the customer to converge with process across business units, brands, and channels. The lesson? Organizations that adopt effective strategies for operationalizing social will have the key to unlocking great customer centricity – and even greater business advantage – across channels.
As the world’s largest domain name registrar and Web hosting provider, there is no arguing with Go Daddy’s success. If Go Daddy can build intense brand awareness for a web hosting service, why shouldn’t organizations in other industries do the same for their businesses? The secret is using social media to keep customers engaged and build industry awareness.
The social revolution has ushered in a new era of sales with an omnichannel approach to customer centricity. Verizon will share its experience of ending the silos of sales channels to make it easier for customers to do business with the company and to engage in conversations with Verizon and with each other.