Chris is the author of two New York Times bestsellers. In his first book, The Long Tail, he named the rise of the niche as a powerful new force in our economy – why the future of business is selling small quantities of more things to the few people who want those things, how all of those small communities together make up a vast market potential, and how the efficiencies of digital and web technology make it all possible. Chris’s second book, Free: How Today’s Smartest Businesses Profit by Giving Something for Nothing, he explains why “free” is the future of business, and how to thrive through “freeconomics.”

As Editor in Chief, Chris has led Wired magazine to two dozen National Magazine Award nominations, winning the prestigious top prize for general excellence in 2005, 2007, and 2009. He’s previously worked for The Economist, Science, and Nature magazines.

Before joining Bazaarvoice, Heather served as President and CEO of Nuvo, a wholly owned subsidiary of Trilogy and provider of managed network services, and she was previously COO for B-Side, a privately funded entertainment technology company. She has held various other executive management roles at leading technology companies, including Coremetrics, Trilogy, and Concero, where she led a team of 130 business and consulting professionals. She was also a practice director at Oracle, where she led the grounds-up development of the Central Texas enterprise sales and consulting practice, building an $18 million book of business in less than 18 months. She began her career at Accenture, where she ascended to Senior Manager in less than five years.

Heather holds a bachelor’s degree in international economics from Trinity University, and the Austin Business Journal named her a 2010 Profiles in Power “Woman of Influence.” Heather is an active, decade long volunteer with the Capital Area United Way, serving on the Board of Directors and chairing the Community Impact Cabinet. In her free time, she enjoys time with her husband Brian and two wonderful daughters, Summer and Sienna, rocking out with her iPod at the gym, or attending yoga class.

Brett has extensive experience in the online marketing arena, especially as it pertains to the e-commerce industry. He founded Coremetrics in 1999 after spending 10 years developing Internet-based software, and helped grow Coremetrics into the leading marketing analytics solution for the e-commerce industry. Brett has more than 15 years of Internet programming experience and has developed multiple software applications, including Internet marketing analysis solutions, e-commerce platforms, Web-based classroom management applications, virtual communities, multiplayer online games, and Bulletin Board System (BBS) software. He started programming when he was seven years old, launched a BBS on a 110-baud modem when he was ten, and created one of the first Internet-based multiplayer games in 1990.

Brett was named Entrepreneur of the Year for Austin in 2009 and is a member of the Austin chapter of the international Young Presidents’ Organization (YPO). He proudly served three terms over six years on the Board of Directors of Shop.org, a division of the National Retail Federation. He also serves as an Entrepreneur-in-Residence at the Wharton School and served as a Board of Advisors member to the non-profit Web Analytics Association. Brett holds an MBA in High-Tech Entrepreneurship from the Wharton School at the University of Pennsylvania and a BBA in Management Information Systems from The University of Texas at Austin.

She has overall responsibility for Bazaarvoice’s corporate and product marketing, communications, analyst relations, brand strategy, client marketing and business development.

Prior to joining Bazaarvoice in November 2010, Erin served as senior vice president and CMO for Dell Inc. She was responsible for customer relationship management, communications, brand, social media, core research and analytics and overall marketing agency management.

In 2010, the Advertising Federation of America honored Erin’s distinguished career and inducted her into The Advertising Hall of Achievement for demonstrating the power of ideals-led branding.

Before she became Dell’s CMO in January of 2009, she held leadership positions across marketing and sales in all of its business units, including spending three years in Europe as the company’s vice president of marketing for Europe, the Middle East and Africa. Prior to her time with Dell, Erin worked in brand management at Procter & Gamble, corporate strategy at PepsiCo, and management consulting with A.T. Kearney.

Erin serves on the board of directors of the Association of National Advertisers (ANA) and Court Appointed Special Advocates for Children (CASA). She is also a member of the University of Texas McCombs Business School Advisory Council. She earned a bachelor’s degree in business administration majoring in international business and marketing from The University of Texas at Austin.

As the senior executive responsible for product management and marketing, Mike defined the core products and positioning and launched the company out of stealth mode. Mike oversaw the growth of Baynote’s products and markets, culminating in hundreds of customer deployments globally. Prior to Baynote, Mike was Director of Product Management at Interwoven, and he has held various leadership positions in marketing, product management, and application development at Cisco Systems, Dell, and ExxonMobil.

Mike is an accomplished speaker and has published industry articles related to Internet technologies including social technologies, search and content management. Mike holds an MBA from the Haas School of Business, UC Berkeley, and a BBA from the McCombs School of Business at The University of Texas.